LinkedIn

Should I repost on LinkedIn?

October 19, 2026 · Bradley Jacobs

Yes, you can repost on LinkedIn, and it won't hurt you. But a plain repost of someone else's post doesn't do much for you either. The repost that actually builds trust is your own: take a post you already wrote, rewrite it with what you learned, and put it out again. Most people didn't see it the first time anyway.

I've posted on LinkedIn nearly every day for six years. I've put the same idea out again the very next day, and nobody cared. No one is watching your feed as closely as you are.

Mylance is a LinkedIn content system that turns what you know and do into LinkedIn posts that sound like you.

Is it OK to repost my own LinkedIn post?

Yes, and it's one of the most underrated things you can do. Any one post only reaches part of your network, so a second pass at a good idea gets it in front of people who missed it.

I have about 25,000 followers and I've still written posts that got around 100 impressions and zero likes. Nothing bad happened. Nobody saw it. That's the best part about a post that flops: you get to try it again.

Repetition is actually what you want. When we plan someone's content, we hit the same customer problems and the same core ideas over and over. Not the exact same post two days in a row, but the same message from different angles. That's how people start to remember what you're about.

Should I delete and repost on LinkedIn?

Usually no. If a post flops, leave it up. Nobody saw it, so it isn't hurting you. Write a better version and post that instead.

I say this a lot: one or two bad posts don't hurt you, but never posting does. Deleting things because the numbers were small is a perfectionist habit. Get it 80% of the way there and ship the next one.

How do I repost a LinkedIn post that didn't do well?

Figure out why it didn't land, rewrite it, and post the new version. That's it.

I compare every post against my own typical numbers, not someone else's. When we score posts in Mylance, a comment counts for two points and a like counts for one, because comments are the better signal that something connected. If a post comes in under my baseline, I look at the hook, the story, and whether it was obvious who it was for.

Then I rewrite it with that feedback and post it again, sometimes as soon as the next day. The same thing works for posts that did well. A post that beat your baseline is telling you what your audience wants more of, so rewrite it with a fresh story and run it back. If your posts are getting no traction at all, start with why your LinkedIn posts aren't getting likes.

Should I repost other people's posts on LinkedIn?

Sometimes, but don't let it be your whole presence. Reposting is always safe. It's also not you. What builds trust is your own first-person experience: what you saw on a project, what a customer asked you, what you'd do differently next time.

I see this a lot when I look at someone's profile. They post here and there, and the rest is reposts of other people's stuff. Nothing wrong with it. But it doesn't tell anyone how you think, and that's the part that gets the right people to reach out.

Should I comment or repost on LinkedIn?

Comment, if you have something real to add. A thoughtful comment shows how you think, and a bare repost doesn't say anything about you. If you do repost, add a few lines of your own take so it's actually yours. Here's how to comment on LinkedIn without sounding like everyone else.

Should I repost my posts on my company page?

Yes, it's fine to reshare your personal posts from your company page, but don't expect much from it. People want to hear from people. They don't want to hear from companies.

Sure, I repost my stuff on the Mylance company page. But nobody really cares about the Mylance company page. Everything that matters happens on my personal profile. Here's the longer version on LinkedIn company page vs personal profile.

How often should I repost on LinkedIn?

Less often than you'd need a rule for. People worry about this a lot. I don't. If an idea is worth saying again, say it again with a new story or a sharper hook. Just don't let your feed turn into nothing but reruns. If you want a number for your overall cadence, here's how often to post on LinkedIn.

FAQ

Does reposting on LinkedIn hurt your reach?

Not in my experience. A repost doesn't do much for your reach either. Your own original posts are what build familiarity with the people you want to work with.

Will people notice if I repost my own post?

A few might. Most won't, and the ones who do usually don't mind. Most of your network never saw it the first time.

Should I repost a post that did well?

Yes. Rewrite it with a new example and post it again. A post that beat your normal numbers is the clearest sign of what your audience wants more of.

Is it better to repost or write something new?

Write something new, or rewrite something old. Either one is you talking. A bare repost of someone else is them talking.

What is Mylance?

Mylance is a LinkedIn content system that turns your real expertise into posts that sound like you. You bring ideas, customer stories, rough notes, transcripts, or podcasts. It helps you decide what to say, drafts in your voice, and learns from your edits. You stay in control of what goes out. More in how to write LinkedIn posts that sound like you.

Bottom line

Reposting is fine. It's just not the point. Your own posts are what build trust, so the best repost is a rewrite of something you already said. If a post flopped, nobody saw it. Fix it and post it again.

Author: Bradley Jacobs. Published October 19, 2026. Updated October 19, 2026.