LinkedIn content software for B2B founders
Turn what you already know into LinkedIn posts you’ll actually publish.
Mylance turns your ideas, notes, newsletters, calls, and drafts into LinkedIn posts in your voice. Refine the draft, then publish or schedule it from one place.
We'll help you nail down your positioning for free.
It starts with your real material
Mylance builds a persistent writing profile from your posts and source material. Your edits can be recorded and folded into writing rules, so future drafts can reflect the choices you make instead of relying on one prompt alone.
“It writes much better than the three tools I use. Gemini, ChatGPT, and Claude.”
"From the first post I published, I got two inbound requests."
"It helps build trust in every client conversation."
"It gives me the confidence to put myself out there."
"It's saving me hours, and I don't have to overthink it."
"It already paid for itself through the meetings alone."
"It makes my life easier because I don't have to think of a new idea every time."
"$1.5M in pipeline. All from LinkedIn."
"From the first post I published, I got two inbound requests."
"It helps build trust in every client conversation."
"It gives me the confidence to put myself out there."
"It's saving me hours, and I don't have to overthink it."
"It already paid for itself through the meetings alone."
"It makes my life easier because I don't have to think of a new idea every time."
"$1.5M in pipeline. All from LinkedIn."
"From the first post I published, I got two inbound requests."
"It helps build trust in every client conversation."
"It gives me the confidence to put myself out there."
"It's saving me hours, and I don't have to overthink it."
"It already paid for itself through the meetings alone."
"It makes my life easier because I don't have to think of a new idea every time."
"$1.5M in pipeline. All from LinkedIn."
From positioning to published, in your voice
This is the same system I use for my own LinkedIn. Positioning first. Everything else gets built around it.
We nail your positioning together
Every paid member starts with a 1:1 positioning call where we lock in your ICP, your angle, and your unique value. It's the foundation everything else is built on.
Get prompts your customers actually care about
Mylance surfaces prompts and angles built around your positioning and source material. You pick what fits and add the experience only you can provide.
Sound like yourself, sharper every time
Mylance builds a persistent writing profile from your samples and past posts. Recorded edits can be incorporated into writing rules that guide later drafts.
Publish directly to LinkedIn
Review the post, make your edits, then publish or schedule it directly from Mylance. Connected LinkedIn analytics help you see what resonates.
AI can copy your skill.
It can't copy your life
Your years of clients, mistakes, and hard-earned opinions are the one input no model can fabricate. General-purpose assistants can draft from the context you provide in a chat. Mylance keeps your positioning, source material, writing profile, drafts, and publishing workflow together.
Positioning, done with you, not for you
I work 1:1 with every paid member to nail down your positioning: your ICP, your angle, your unique value. It's the foundation everything else depends on, and every prompt and draft is built around it.
A writing profile built from your real work
Mylance stores a writing profile built from your past posts and source material. Recorded edits can be incorporated into custom writing rules, including preferences about phrasing, structure, and language to avoid.
Built for posting, not just generating
Direct LinkedIn publishing, queue-based scheduling, trending news research for your niche, and an AI image generator, all in one place. ChatGPT gives you text. Mylance gets your posts out the door.
Built by a practitioner who actually uses it
I've posted on LinkedIn nearly every day for six years. About 90% of my sales calls start from my content. Mylance is the system I built for myself and shaped through conversations with B2B founders.
Want us to pull the expertise out of you?
In one 60-minute interview, we'll uncover what you know, what you've done, and the ideas that make your perspective different. Then we'll turn it into a polished public expertise page and load what we learn into Mylance.
Your positioning. Your proof. Your strongest insights. One public page.
$229 one time · First month of Mylance included
See the Expertise Interview
Mylance / ExpertsFounder of Mylance
Bradley Jacobs
I help founders become known for what they actually know.
For the last six years, I've shared what I've actually learned and done on LinkedIn. It's grown to 26K+ followers and become Mylance's primary marketing channel.
- 60-minute interview
- Public expertise page
- Loaded into Mylance
- LinkedIn feature
A note from the founder
I've been posting on LinkedIn nearly every day for the last 6 years, and it's become the main marketing channel for Mylance.
But here's the thing. It's not just about "hey we built this, come check it out."
It's about sharing genuine learnings, authentic stories and experiences, mistakes, wins, and everything in between. Stories from building this company, my time at Uber, my fractional consulting business, and the entire entrepreneurial journey.
This builds trust and relationships. By the time a customer signs up, they've been learning about us for weeks or months. There's already a relationship there.
It basically mimics the trust that comes with a referral, and that customer is ready to buy because they already know, like, and trust you.
That's why I built this tool, so you can experience the same transformation without spending years figuring it out on your own.
Mylance is built for founders who want to be known
Mylance isn't for everyone. I built it that way. It works best for founders who value authenticity and are willing to invest in their presence.
Mylance is for you if...
- You want to be known for something
- You have real expertise but your LinkedIn doesn't show it yet
- You're an established B2B founder who knows LinkedIn matters
- You value quality over quantity, substance over shortcuts
- You want content that sounds like you, not a robot
- You're willing to invest time to build real credibility
- You love to write? We hand you the idea worth writing this week. You write every word.
Mylance is not for you if...
- You want hands-off, no-context content
- You're looking for engagement gimmicks and bait
- You want shortcuts that replace your thinking entirely
- You want to post once and watch leads fill your calendar. Marketing compounds. It doesn't sprint.
Founders building credibility on LinkedIn
"It's already paid for itself just by virtue of the meeting side, which I wasn't even planning on. I'm spending less time prospecting because I have this engine that's working for me in so many ways."
"From the first post that I've written and published, I've gotten two inbound requests from people that I've generally known. It kind of just brought my profile into their feed so they could view it and then they reached out."
"It makes my life a lot easier because I don't have to spend the time to think of an idea and then say to myself, 'Wait a minute. Did I already write an article about that?' I need structure, and this is exactly what I need."
"It's saving me hours and I don't have to think about it. The tool makes it super simple to get it out and not have the big block where I'm sitting there going, 'Oh my God, it's just such a huge thing to do.'"
"Hands down, the prompts and the hooks. I would be lost at sea without them. It gives me the inspiration and confidence to be able to actually put myself out there and develop my own brand and my own voice."
"The content Mylance has helped generate has been like a reinforcing body of evidence when I meet new prospective clients. It helps build trust in the conversation when you're a practitioner in a space with a lot of noise."
"There are currently 56 opportunities in my pipeline. The total value is around $1.5 million. All from your strategies."
What most founders ask me first
I'll be direct: your buyer is on LinkedIn. Content builds trust and authority. It won't close deals for you. But it works more, not less, the longer you do it. I've spent years talking with B2B founders about showing up there. These are the questions and hesitations that come up most often.
I really need to nail down my positioning first, don't I? I haven't done that yet.
Strong positioning absolutely helps your performance, which is exactly why we start there. Every paid member gets a short, custom 1:1 positioning call where I'll fine-tune your details so you start from a clear, credible foundation.
I don't want to come across as cringey or self-promotional.
Neither do I. Mylance builds a persistent writing profile from your posts and source material. It helps you articulate your ideas more clearly, without humblebrags, posturing, or LinkedIn theater.
Honestly, I have no idea if I'm posting the right stuff.
Mylance uses your positioning as a North Star for prompts and drafts. If you connect LinkedIn, the analytics view helps you see which posts resonate so you can make an informed call about what to repeat.
What if I don't have a system for showing up on LinkedIn consistently?
Mylance gives you one place for prompts, source material, drafts, editing, scheduling, and publishing. Your saved writing profile and recorded preferences carry into future work.
Can't I just use ChatGPT for this?
A general-purpose AI assistant can draft text from a prompt. Mylance adds a persistent writing profile built from your material, positioning work for paid members, an editing workflow, and direct LinkedIn scheduling and publishing.
I tried a ghostwriter and it required a lot of my time. I'm worried this will be the same.
Yep, I've been there. Mylance lets you reuse the source material and writing profile already in your account, so you do not have to brief a new person or rebuild the context for each draft.
I want to try it before I pay anything.
Good. Start free. No credit card required. Free includes two published or scheduled posts per month, three prompts per week, four narratives, four writing-profile items, and two source uploads. If it clicks, upgrading only takes a few minutes. Start free →
What kind of ROI can I expect from Mylance?
Honestly? It depends on how consistently you show up. About 90% of my own sales calls start from LinkedIn content. But I'd think about it the other way round: the return is that people already know what you do before you ever speak to them.
Here's what it actually looks like
This is the same tool I use for my own posts. No demo magic, just the product.
Start free. Grow into it.
Choose how hands-on you want to be.
Start free to see whether Mylance fits your LinkedIn workflow.
No credit card required
- 2 published or scheduled posts per month
- 3 prompts per week and up to 4 narratives
- 4 writing-profile items and 2 source uploads
- 7 days of writing-profile edits
Billed monthly
- Unlimited posts
- Content calendar built around your goals, not generic topics
- Relevant news and trends surfaced for your niche automatically
- Writing profile built from your actual LinkedIn posts
- Narrative themes keep your content focused and intentional
- Recorded preferences can guide future drafts
Billed monthly
- Everything in Self-Serve
- We draft and schedule 3 posts per week for you
- Posts go out automatically. Edit or unschedule anytime before they publish
- Monthly 1:1 strategy call with Bradley, Mylance founder
- Quarterly positioning refresh to keep content aligned with your goals
- Content aligned to your business goals, not just engagement
Need a team plan? Email hello@mylance.co
Multi-seat pricing, shared positioning support, and centralized billing for founding teams, sales orgs, and partner groups.
The free tier is real, not a 7-day trial.
Clear answers before you commit
If you're on the fence, these are the details most founders want to know first.
After your free analysis, you'll have:
- A positioning statement written around how you actually help your clients
- 3 content pillars built around your ideal buyer's real problems
- A writing profile that captures how you think and sound
- Your first 2 post drafts ready to edit and publish
Free. No credit card. Takes about 2 minutes to get started.
Your best stories are still sitting in your head.
Paste your LinkedIn and read the first draft. If it doesn't sound like you, close the tab. It costs you two minutes to find out.