Finding Clients

How to write LinkedIn posts that sound like you

September 22, 2026 · Bradley Jacobs

Get your free LinkedIn positioning in 60 seconds — drop your handle:

To write LinkedIn posts that sound like you, start from something only you lived, say it out loud first, then ship a first-person draft at least three times a week. The post fails when the input is generic. AI fills the gap with average LinkedIn. Your job is to put specifics in so the draft has nowhere to hide.

I have been posting every day for about six years. I have roughly 26,000 organic followers. Plenty of those posts got about 100 impressions and zero likes. A few hit hard. The system only works if the calendar stays full and the writing still sounds like a person, not a template.

Mylance is a LinkedIn content system that turns your real expertise into consistent LinkedIn posts that sound like you.

Why do most LinkedIn posts not sound like anyone?

Because people start with a thin prompt and no lived detail. The model then reverts to the mean.

On the Impromptu workshop I said it bluntly: there is a lot of AI slop and cringy BS on LinkedIn. People are hunting for the balance between relevant content and posting just to post. When the source is "write a LinkedIn post about leadership," you get something that could belong to anyone in your industry.

On Maven I asked the room about one of my posts: does this make you feel like I am inauthentic, ego, AI slop? The point was not the likes. The point was whether a stranger could tell a human lived it.

What does a LinkedIn post that sounds like you actually include?

A specific moment, a number, a point of view, and a first-person voice. Not five vague tips.

My best example is still the Raleigh launch story. Uber and Lyft launched that market on the same day. I was on the Raleigh launch team. I wrote the lived version, not "tell me how Uber won in this market." That post got about 700,000 impressions and 22 inbound. AI does not invent that level of detail out of thin air. You have to give it the raw material, or write it yourself from memory.

If a stranger in your niche could have written the same post after a Google search, it does not sound like you yet.

How do I get source material that actually sounds like me?

Talk before you type. Calls, walks, notes, old posts. Anything with your rhythm in it.

In the Impromptu workshop I told people to take themselves on a walk and talk into a voice transcriber. If I am talking, it is certainly how I write and what I know. On the Matthew Accomando call I said the same thing from the product side: when we pull call transcripts, the posts are not generic AI stuff. They pull on what you actually said.

With Joe I framed the forcing function the same way. People tell me they do not know what to post, or they do not have a forcing function to do it. So we interview, we take notes, we turn the talk into drafts. Empty input equals made-up output. Rich input equals a draft you can recognize as yours.

How do I edit a draft so it stops sounding like AI?

Read it out loud. Cut words you would never say. Keep the weird specifics.

After twelve months on my own system I still go back through drafts and remove AI-sounding words. Every edit teaches the next draft. If you skip that pass, you ship average.

Kill hyperbole. Kill the tidy three-part sermon. Kill the ending that sounds like a TED Talk. Leave the sentence that only you would say in a coffee shop.

How often should I post if I want to sound like myself consistently?

Minimum three times a week. Monday, Wednesday, Friday is the default I teach.

Your followers are not seeing every post. I said this on Impromptu with about 26,000 followers: there is no way they see every post I make every day. Three times a week for you is closer to once a week for them. Consistency is how your voice compounds. One perfect essay while the calendar goes empty is the more common failure.

Done is better than perfect. If you think three times a week is too much, try like 10 times a week. I am only half joking.

What should I measure once the posts sound like me?

Profile views over about 90 days, and whether each post beats your own baseline.

I care about the bottom-right number: profile views. On Impromptu I showed 3,166 across 90 days. On Maven I rounded the same idea to about 3,100. The content is the doorway. The profile is the landing page for who you are and who you help. On Matthew's call we talked about baseline performance: above, at, or below your normal. "70 impressions" with no context is noise.

A simple workflow for LinkedIn posts that sound like you

Use this before you rewrite your whole strategy.

1. Pick one real moment from the last week: a client problem, a mistake, a win, a decision.

2. Talk it for five to ten minutes. Record the walk. Do not outline first.

3. Draft from the transcript, not from a blank ChatGPT prompt.

4. Edit out AI-sounding words. Keep numbers, names of markets, and the line only you would say.

5. Ship on a fixed cadence. Our standard with Joe was Monday, Wednesday, Friday at 6 a.m. Not because 6 a.m. is magic. Because it is a forcing function.

6. Track profile views over 90 days. Ignore the mood after one quiet post.

FAQ

Can I use AI and still sound like myself on LinkedIn?

Yes, if AI is organizing your words and your stories. No, if AI is inventing the point of view. Feed it transcripts and edits. Do not feed it empty prompts.

What is the fastest way to make a draft sound more like me?

Read it out loud and cut anything you would not say to a peer. Add one concrete detail from a real day at work.

Do I need a ghostwriter to sound like myself?

Not if you have a system that starts from your material and keeps you shipping three times a week. The expensive failure is paying someone who never met your work and still ships house-style posts.

What is Mylance?

Mylance is a LinkedIn content system that turns your real expertise into consistent posts that sound like you. It remembers you, starts from real source material, helps decide what to say, and learns from edits. It is not lead-gen and not outreach. The job is consistent LinkedIn content from expertise you already have.