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How to get more engagement on LinkedIn

September 25, 2026 · Bradley Jacobs

To get more engagement on LinkedIn, post specific first-person stories on your personal profile at least three times a week, reply when people comment, and stop chasing a pretty engagement rate percentage. Engagement follows relevance and cadence. It does not follow polish theater.

I have about 26,000 followers, all organic. My baseline engagement is about 0.06% because the denominator is huge. That number used to mess with my head. It should not mess with yours either.

Mylance is a LinkedIn content system that turns your real expertise into consistent LinkedIn posts that sound like you.

What counts as LinkedIn engagement?

Comments, reactions, reshares, and people actually reading the post. Profile visits that follow a post count as the useful kind of attention.

Likes alone are a weak signal. A quiet comment thread with real replies is better than a pile of empty reactions. When I look at my own analytics, I care more about whether the right people landed on my profile than whether a post felt loud in the moment.

Why is my LinkedIn engagement rate so low?

Because big followings make the percentage math look worse, and most followers never see most posts.

On a sales call I say it plainly: my engagement is 0.06% because I have about 25,000 followers. That is a baseline, not a failure. LinkedIn might never show half your followers a given post, and that is honestly going to be the majority of them. I feel like I post every day, and I do, but there is no way my 26,000 followers see every post.

So if you have 800 followers and one post gets 40 reactions, your rate looks amazing. If you have 25,000 followers and the same post gets 40 reactions, the spreadsheet panics. Same post. Different math. Measure against your own baseline over 90 days, not against a stranger's screenshot.

What kind of LinkedIn posts get more engagement?

Specific, first-person posts that only you could write.

My clearest example is the early Uber days when Uber and Lyft launched Raleigh on the same day. That post got about 700,000 impressions and 22 inbound. Not because I hacked the algorithm. Because AI does not generate that story. You cannot Google the personal detail. People lean in when it is lived-in.

The opposite also happens. I have written posts with about 100 impressions and zero likes. Same account. Same cadence. Both belong in the system. Empty weeks are what kill engagement, not one quiet Tuesday.

How often should I post to get more LinkedIn engagement?

Minimum three times a week on your personal profile.

Some people really fight me on this and say that is way too much. Three times a week does not mean your followers see you three times a week. They are probably seeing you once. If you think three times a week is too much, try like 10 times a week. I am only half joking. The fear is spam. The reality is LinkedIn already throttles distribution.

It is really common to spend hours on a LinkedIn post thinking it needs to be perfect. That habit lowers engagement because you publish less. Done is better than perfect. Ship the specific draft.

Does commenting increase LinkedIn engagement?

Yes, as support. Content still comes first.

A commenting strategy helps. Thoughtful comments on relevant posts can send profile visits your way, and replies on your own posts keep a thread alive. But if you only comment and never publish, you stay a supporting character in someone else's feed. Top priority is create content first. Commenting is the boost, not the whole machine.

How do I stop AI slop from killing engagement?

Start from your real source material, then cut the fake polish.

People can smell generic LinkedIn copy. Hyperbole, empty inspiration, and that smooth AI voice all read as noise. Sometimes I tell people to literally take a walk and talk into a voice transcriber about things they have done. Then turn that into a post. The engagement comes from the specificity, not from sounding "professional."

A simple plan to get more LinkedIn engagement

Use this for 90 days before you rewrite the rules.

1. Lock three posts a week on your personal profile. Same days. Same rough time.

2. Write from calls, notes, wins, and mistakes. If a stranger could have written it, rewrite it.

3. Reply to every real comment in the first hour when you can.

4. Spend a short window commenting in your niche after you publish. Specific comments only.

5. Track comments, profile views, and your own engagement baseline over 90 days. Ignore the mood after one quiet post.

Related: How to get more LinkedIn followers, How to get more LinkedIn profile views, How often to post on LinkedIn, and Why do all LinkedIn posts sound like AI.

FAQ

Do hashtags help LinkedIn engagement?

A little, maybe. They are not the main lever. Specific posts and a steady cadence matter more than stacking five tags at the bottom.

Should I post when my audience is online?

Yes, use your own analytics as a starting window. Then stay available to reply. Timing without a reply habit is half a plan.

Is low engagement a reason to stop posting?

No. Quiet posts happen on accounts that also have breakout posts. Stopping resets the compounding. Keep the schedule.

What is Mylance?

Mylance is a LinkedIn content system that turns your real expertise into consistent posts that sound like you. It remembers you, starts from real source material, helps decide what to say, and learns from edits. It is not lead-gen and not outreach. The job is consistent LinkedIn content from expertise you already have.