LinkedIn content strategy when you already have a practice
A LinkedIn content strategy is not a volume contest and not a second job. For independent consultants and seated fractionals who already have an offer, the job is to get found in your voice without living there. Personal profile first. One to three posts a week. Lived detail. Protect the voice.
Who this is for
- Independent consultants and seated fractionals. CIO, CFO, COO, sales, ops.
- Solo or a tiny practice.
- You already have an offer a buyer can say yes or no to.
- You can close when the person comes to you. You want a weekly habit, then you want to get back to the work.
Who this is not for
- Job seekers.
- Just-left-corporate or dual-path.
- Exec-comms teams.
- Startup GTM.
- Coaches and life coaches.
- Anyone without an offer.
The one-page strategy
Four rules. That is the whole strategy. If a tactic asks you to live on LinkedIn, it is not this strategy.
1. Personal profile first
Buyers look for a person with an offer, not a company page with a logo. Keep the company page if you have one. Do not spend the weekly habit there.
2. One to three posts a week
Baseline is one quality post you will not miss. Stretch is two or three. Forced daily is a second job, and the feed still shows you about two or three times a week.
3. Lived detail
A number, a name, a scene, the words you actually use. Tied to the offer a buyer can say yes or no to. A post that could have been anyone's is not the habit.
4. Protect the voice
If it sounds like ChatGPT, it does not count. You approve. If you rewrite every line, the draft failed.
Personal profile, not the company page
Personal first if you are solo or a seated fractional. The company page can exist. It is not where buyers look for you. Longer take: LinkedIn company page vs personal profile.
Cadence that holds
One to three quality posts a week beats a grind you will quit. Quality means it sounds like you and it is tied to the offer. Daily only if the voice stays yours. Full cadence page: how often to post on LinkedIn.
Lived detail, then protect the voice
The post has to come from the work: a Tuesday scene, a number, a term of art. If the draft could have been anyone's, it is not the strategy. If it sounds like ChatGPT, it does not count. See LinkedIn posts that sound like you and why your LinkedIn posts sound like AI.
What Mylance does
Positioning plus a weekly habit in your voice. Nothing posts without your approval. Free handle analysis if you want to see the positioning first. Done For You is $997 a month. Self-serve is $99 a month if you will keep a Friday hour. This is not a posting tool and not a second job.
Mylance writes from what you already know, in your voice. You review and approve. We post. When a prospect comments, it gets flagged with a draft reply. This is not ChatGPT from a blank chat. The writing profile learns from every edit.
- $99/mo self-serve if you will keep a Friday hour.
- $997/mo Done For You if you will not live on LinkedIn. Monthly 1:1 with Bradley. Quarterly positioning refresh.
- Free: no card. Positioning, pillars, writing profile, two posts.
If the first draft does not sound like you, close the tab.
This does not get you clients. Visibility, voice, habit. For how that lands on voice and time, read the reviews. If you are choosing between writing it yourself and a drafter, the three-way is at LinkedIn ghostwriting vs DIY.
What actually works on LinkedIn (895 posts)
From a backtest of 895 posts, scored against that author's own median (“beat” means the post landed at or above their usual). Source: LinkedIn engagement statistics.
- Journey / milestone posts: 72% beat
- Short posts under 400 characters: 33% (worst)
- Links in the body: 41% vs 56% without
- Emotional pull: 70%
- Specificity: 68%
Paste your LinkedIn handle
Free analysis. Nothing posts without your approval.
Or start at mylance.co.
Frequently asked questions
What is a LinkedIn content strategy if I already have a practice?
A weekly habit on your personal profile, in your voice, tied to the offer a buyer can say yes or no to. Personal first. One to three posts a week. Lived detail. Protect the voice. It is not a posting calendar for its own sake, and it does not get you clients.
Do I need a LinkedIn company page or a personal profile?
Personal first if you are solo or a seated fractional. Buyers look for a person with an offer, not a company page with a logo. A company page can exist. It should not be where you spend the weekly habit.
How often should a LinkedIn content strategy post?
One to three quality posts a week. Baseline is one a week you will not miss. Stretch is two or three. Daily only if it still sounds like you and LinkedIn does not become a second job. Cadence detail lives on how often to post on LinkedIn.
What should I actually write about?
Lived detail from the work. A number, a name, a scene, the words you use when someone is across the table. Tied to the offer. A tidy list that could have been anyone's is not a strategy.
How do I keep LinkedIn posts from sounding like AI?
Start from your material, not a blank chat. If the draft has no Tuesday scene, no term of art, and a hook anyone could use, it does not count. You approve. If you rewrite every line, the draft failed.
Will a LinkedIn content strategy get me clients?
No. Strategy is visibility, voice, and habit. The close is still yours when the person comes to you. Mylance is positioning plus a weekly habit in your voice. Nothing posts without your approval. It does not get you clients, inbound, or pipeline.