LinkedIn ghostwriting vs DIY: a three-way for people with an offer
Three ways to show up on LinkedIn without becoming an influencer: write it yourself, hire a ghostwriter, or use a voice-trained system you approve. This page is for independent consultants and seated fractionals who already have an offer and need an honest look at the trade, not a client promise.
Who this is for
- Independent consultants and seated fractionals. CIO, CFO, COO, sales, ops.
- Solo or a tiny practice.
- You already have an offer a buyer can say yes or no to.
- You want to be findable in your own voice, then get back to the work.
Who this is not for
- Job seekers.
- Just-left-corporate or dual-path.
- Exec-comms teams.
- Startup GTM.
- Coaches and life coaches.
- Anyone without an offer.
What this sounds like in the room
The lines we hear from people this is actually for:
- “I don't have time to live on LinkedIn”
- “I can spot a ChatGPT LinkedIn post from 10 miles away”
- “I tried writing it myself and it became a second job”
- “I paid a ghostwriter and still rewrote every post”
- “when the person comes to me I can close”
The three-way
Same job on all three: posts that sound like you, on a calendar, without turning LinkedIn into the work. Different cost, and a different amount of your week.
| Option | Typical cost | What you still do | What you get |
|---|---|---|---|
| DIY | Your time | Write it. Or prompt ChatGPT every Sunday, then rewrite. | Control. Also a second job. Taplio is this bucket: software, you still write. |
| Human ghostwriter | $2,000 to $5,000/mo | Interviews and approvals. Often a rewrite if the voice is off. | A person in the loop. Quality and voice vary with the writer and how many other clients they have. |
| Mylance | $99 or $997/mo | Approve. $99 if you keep a Friday hour. $997 if we post. | Voice-trained drafts from what you already know. You review. We post on Done For You. |
Longer breakdowns: Mylance vs a LinkedIn ghostwriter, Mylance vs Taplio, and Done For You.
How to choose
- DIY if you will keep a Friday hour and will actually write. Software does not write it for you.
- Human ghostwriter if you want interviews and a person in the loop, and the $2,000 to $5,000 band is fine.
- Mylance if you already close when the person comes to you, and you will not spend more time on LinkedIn than on the work. $99 if you keep the hour. $997 if you will not live there.
None of these get you clients. Presence in your voice is the job. For how that lands on voice and time, read the reviews.
What Mylance does
Mylance writes from what you already know, in your voice. You review and approve. We post. When a prospect comments, it gets flagged with a draft reply. This is not ChatGPT from a blank chat. The writing profile learns from every edit.
- $99/mo self-serve if you will keep a Friday hour.
- $997/mo Done For You if you will not live on LinkedIn. Monthly 1:1 with Bradley. Quarterly positioning refresh.
- Free: no card. Positioning, pillars, writing profile, two posts.
If the first draft does not sound like you, close the tab.
What actually works on LinkedIn (895 posts)
From a backtest of 895 posts, scored against that author's own median (“beat” means the post landed at or above their usual). Source: LinkedIn engagement statistics.
- Journey / milestone posts: 72% beat
- Short posts under 400 characters: 33% (worst)
- Links in the body: 41% vs 56% without
- Emotional pull: 70%
- Specificity: 68%
Paste your LinkedIn handle
Free analysis. Nothing posts without your approval.
Or start at mylance.co.
Frequently asked questions
LinkedIn ghostwriting vs DIY: which one should I pick?
If you will keep a Friday hour and will actually write, DIY. If you want interviews and a human drafter and will pay the $2,000 to $5,000 band, a ghostwriter. If you already have an offer and will not live on LinkedIn, a voice-trained system you approve is the third way. None of them get you clients.
How much does a LinkedIn ghostwriter cost compared with doing it yourself?
DIY costs your time. A human ghostwriter in the common agency band runs $2,000 to $5,000 per month. Mylance is $99 per month self-serve if you keep a Friday hour, or $997 per month Done For You if you will not live on the platform.
Is a voice-trained system the same as a LinkedIn ghostwriter?
Same job shape: drafts in your voice, on a calendar, you approve. Different input. A ghostwriter interviews you. A voice-trained system starts from how you already talk and write, then learns from every edit. You still approve. Nothing posts without you.
Will DIY, a ghostwriter, or Mylance get me clients?
No. Presence in your voice is the job. Visibility, habit, being findable. The close is still yours when the person comes to you.
I don't want LinkedIn to be a second job. Then what?
Skip DIY. Prompting ChatGPT every Sunday is still a second job with extra paste. Done For You at $997 per month is the option that does not ask you to live there. Self-serve at $99 per month if you will keep the Friday hour.
Is Taplio a ghostwriter?
No. Taplio is software. You still write. See the Mylance vs Taplio comparison on this site.