LinkedIn posts that sound like you, not ChatGPT
You can spot a ChatGPT LinkedIn post from 10 miles away. So can the buyer. This is not a prompt guide. It is why generic drafts happen, what actually sounds like a specific consultant, and how to get past the blank page without publishing AI slop.
Who this is for
- Independent consultants and seated fractionals. CIO, CFO, COO, sales, ops.
- Solo or a tiny practice.
- You already have an offer a buyer can say yes or no to.
- You want posts that sound like you, then you want to get back to the work.
Who this is not for
- Job seekers.
- Just-left-corporate or dual-path.
- Exec-comms teams.
- Startup GTM.
- Coaches and life coaches.
- Anyone without an offer.
Why the drafts sound generic
A fresh chat has no memory of how you write. Thin input, average output. The average LinkedIn shape is a hook anyone could use, a tidy list of three, a balanced take, and a soft question. No Tuesday scene. No terms of art.
A general-purpose assistant can keep the context you provide, but maintaining that context and moving drafts into a publishing workflow is still work.
Voice is not a tone slider
Voice is the specific things only you would say. A number. A name. A scene. The words you actually use when a buyer is across the table.
What the 895-post study says to stop doing
From a backtest of 895 posts, scored against that author's own median (“beat” means the post landed at or above their usual). Source: LinkedIn engagement statistics.
- Journey / milestone posts: 72% beat
- Short posts under 400 characters: 33% (worst)
- Links in the body: 41% vs 56% without
- Emotional pull: 70%
- Specificity: 68%
Do not ask for a 200-character hook with a site link and three takeaways. Short under 400 characters was the worst bucket (33% beat). Links in the body lost to posts without them (41% vs 56%).
Ways out of the generic draft
1. Rewrite ChatGPT by hand
Works if you will actually do it. Most people publish the first paste.
2. Train a Custom GPT
Can retain context you configure. You still maintain the context and publishing workflow.
3. Hire a human ghostwriter
$500 to $3,000 freelance, $2,000 to $7,000 agency.
4. Taplio
Software. You still write.
5. Voice-trained drafts you approve
Written from what you already know. You review. We post.
What Mylance does
Mylance writes from what you already know, in your voice. You can review, edit, schedule, and publish from the same workflow. The persistent writing profile is built from your posts and source material, and recorded edits can be incorporated into writing rules for later drafts.
- $99/mo self-serve if you will keep a Friday hour.
- $997/mo Done For You if you will not live on LinkedIn. Monthly 1:1 with Bradley. Quarterly positioning refresh.
- Free: no card. Two published or scheduled posts per month, three prompts per week, four narratives, four writing-profile items, and two source uploads.
If the first draft does not sound like you, close the tab.
Sounding like you is visibility and habit. It does not get you clients. For voice and time, see the reviews.
Test before you publish
- Read it out loud.
- It needs a number, a name, or a scene.
- If you rewrite every line, the draft failed.
Paste your LinkedIn handle
Free analysis. Nothing posts without your approval.
Or start at mylance.co.
Frequently asked questions
Why do ChatGPT LinkedIn posts sound generic?
A fresh chat has no memory of how you write. It produces the average LinkedIn shape: a hook anyone could use, a tidy list of three, a balanced take, a soft question. No Tuesday scene. No terms of art.
How do I write LinkedIn posts that sound like me?
Voice is not a tone slider. It is the specific things only you would say: a number, a name, a scene, the words you actually use. Drafts have to start from your material, and you have to be able to reject a line that is not yours.
Can AI write in my voice?
Not from a blank chat. A persistent writing profile built from your posts, samples, and source material can help drafts start closer. Recorded edits can become writing rules. You still approve. If you rewrite every line, the draft failed.
Should I stop using ChatGPT for LinkedIn?
You do not have to stop. You do have to stop publishing the average output. Rewrite by hand, train a Custom GPT you will actually maintain, hire a human, or use voice-trained drafts you approve. Publishing the first paste is how buyers spot it from 10 miles away.
What sounds like AI on LinkedIn?
A hook anyone could use, a tidy list of three, a balanced take, a soft question, and no scene, number, or term of art. Do not ask for a 200-character hook with a site link and three takeaways. That is the shape the 895-post study already showed underperforms.
How do I get past the blank page without making LinkedIn a second job?
The blank page is the tax. Prompting ChatGPT every Sunday is still a second job with extra paste. Voice-trained drafts you approve, or a human ghostwriter, are the options that do not ask you to live on the platform.