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    What law firm partners should post on LinkedIn

    Post the explanations you already give clients: what a new rule or ruling means for the people you represent, what to check before signing, and the mistakes you see over and over, with no client details. Keep it educational, don't promise or imply results, and check your posts against your state bar's advertising rules and your firm's marketing policy before you start. The goal is that the right people understand how you think long before they need a lawyer.

    Who this is for

    • Partners and firm owners whose own name and judgment help the firm get chosen.
    • Practices that serve a clear type of client: founders, families, employers, developers, healthcare groups.
    • Lawyers who explain things well in meetings but never turn that into posts.

    Who this is not for

    • Anyone who wants posts that promise outcomes or advertise case results.
    • Firms looking for intake, lead gen or outbound.
    • Associates looking for their next job.
    • Anyone who wants AI to invent their expertise or opinions.

    First: the rules (short version)

    Not legal or ethics advice. Your state's rules control, so check them, and check with your firm's ethics or marketing contact if you have one.

    • Nothing false or misleading. ABA Model Rule 7.1 says a lawyer can't make a false or misleading communication about the lawyer or their services, including leaving out a fact that makes the statement misleading. Case results and "we always win" type language are where this bites.
    • Careful with "specialist." Under Model Rule 7.2(c), you can't state or imply you're a certified specialist unless an approved organization certified you and you name it. Watch words like "specialist" and "expert" in posts and in your headline. Check your headline too.
    • Client info stays private, even if it's public record. ABA Formal Opinion 480 (2018) says lawyers who blog or post can't reveal information relating to a representation, including what's in a public court record, unless the client consents or another exception applies.
    • Watch the comments. The same opinion notes that interacting with readers can risk forming a lawyer-client relationship. Don't answer someone's specific legal question in the comments. Invite them to reach out through your normal intake.
    • Pending matters. Opinion 480 also points to the trial publicity and tribunal decorum rules (3.6 and 3.5). Leave active cases out.

    25 post ideas for law firm partners

    Every one of these works without Mylance. Swap in your practice area.

    Explain what changed

    1. "What this new [rule/ruling/statute] means if you're a [client type]." Plain language, general information, a clear "talk to your own lawyer about your situation."
    2. "Three things this doesn't change." People overreact to headlines. Calm them down.
    3. A deadline people miss. A filing window, a notice requirement, a renewal. What it is and why people miss it.

    Teach before they need you

    1. "5 things I'd check before signing a [commercial lease / LOI / operating agreement / employment agreement]."
    2. The clause people skim that causes the most trouble later.
    3. What to bring to a first meeting with a [practice area] lawyer, so you don't pay for an hour of document hunting.
    4. What happens in the first 30 days of a [matter type], step by step.
    5. Myth vs reality: a common belief about your area that's wrong ("a handshake deal is nothing," "LLCs protect you from everything").
    6. The questions to ask when you're hiring a lawyer in your area. Yes, even if they hire someone else.

    Patterns from practice (anonymized and general)

    1. "The most common way [partnerships / estates / leases] go wrong, from what I've seen." Describe the pattern, not a client.
    2. The early warning sign you wish people called about sooner.
    3. A composite or hypothetical example, clearly labeled as one.
    4. What you've changed about how you draft something, and why.

    How you work

    1. How you think about flat fees vs hourly for a type of matter. Stick to what's true for your firm.
    2. How you keep clients updated, and what they can expect from you.
    3. How you prep for a big negotiation or hearing (the process, not the case).
    4. A tool or process that saves your clients time or money in fees.

    The profession and your firm

    1. What you teach new associates first.
    2. A mentor's lesson that stuck with you.
    3. A CLE you taught or a talk you gave, with the one takeaway people liked most.
    4. Pro bono or community work, with consent from anyone involved.
    5. Why you picked your practice area.

    Your point of view

    1. Where you think your area of law is heading in the next few years.
    2. A reform or change you'd like to see, and why.
    3. How AI is changing your practice, in your own words.

    What to leave out

    • Client names, facts, or anything that could identify a matter, without informed consent.
    • Pending matters.
    • Results ("we won $X," "we've never lost") unless your state's rules allow it and you include whatever they require.
    • "Specialist" or "expert" unless you meet your state's rules for it.
    • Specific legal advice to a specific person, in a post or in the comments.

    How Mylance helps law firm partners

    Mylance turns what you know and do into LinkedIn posts that sound like you. You bring the raw material. Mylance shapes it into drafts in your voice and helps you schedule them. You stay in control of every word.

    • Start from what you already wrote. A client alert, a CLE outline, a talk transcript, a voice note on the drive home. Paste it or upload a PDF, DOCX or TXT file.
    • Drafts in your voice, not "legal marketing" voice. When you edit a draft, Mylance saves those edits as writing rules, so you're not fixing the same tone twice.
    • You approve everything. On Free and Self-Serve, nothing publishes until you approve it. That makes it easy to run posts past your firm's review first.
    • Done For You drafts and schedules 3 posts a week. If your firm needs sign-off before anything goes live, ask how review works or start on Self-Serve.

    Pricing (checked on pricing): Free with no card, Self-Serve $99/mo ($79/mo billed yearly), Done For You $997/mo ($797/mo billed yearly).

    Keep confidential client information out of anything you upload, to Mylance or any AI tool, and check your firm's policy on AI tools. Work from public law, your own general experience and anonymized patterns.

    You're still the one responsible for what goes out under your name. Mylance writes drafts. It doesn't review them for ethics compliance.

    Mylance writes from what you already know, in your voice. You can review, edit, schedule, and publish from the same workflow. The persistent writing profile is built from your posts and source material, and recorded edits can be incorporated into writing rules for later drafts.

    • $99/mo self-serve if you will keep a Friday hour.
    • $997/mo Done For You if you will not live on LinkedIn. Monthly 1:1 with Bradley. Quarterly positioning refresh.
    • Free: no card. Two published or scheduled posts per month, three prompts per week, four narratives, four writing-profile items, and two source uploads.

    If the first draft does not sound like you, close the tab.

    Start free. See how it works, Done For You, and posts that sound like you. For cadence, see how often to post on LinkedIn.

    What this is not

    Not a law firm marketing agency, not intake, not lead gen, and not a compliance review. It doesn't promise any result from posting. See reviews.

    What actually works on LinkedIn (895 posts)

    From a backtest of 895 posts, scored against that author's own median (“beat” means the post landed at or above their usual). Source: LinkedIn engagement statistics.

    • Journey / milestone posts: 72% beat
    • Short posts under 400 characters: 33% (worst)
    • Links in the body: 41% vs 56% without
    • Emotional pull: 70%
    • Specificity: 68%

    Four ways to get posts out

    1. DIY Friday hour / one Pomodoro

    Taplio is software. You still write.

    2. Human ghostwriter

    Interviews and drafts. $500 to $3,000 freelance, $2,000 to $7,000 agency.

    3. Prompt ChatGPT every Sunday

    Fast, generic, and still a second job.

    4. Voice-trained drafts you approve

    Written from what you already know. You review. We post.

    Related reading

    Paste your LinkedIn handle

    Free analysis. Nothing posts without your approval.

    Or start at mylance.co.

    Frequently asked questions

    What should law firm partners post on LinkedIn?

    Post the explanations you already give clients: what a new rule or ruling means for the people you represent, what to check before signing common documents, and the mistakes you see over and over. Keep client details out, keep it educational rather than promotional, don't promise results, and check your state bar's advertising rules first.

    Is a LinkedIn post attorney advertising?

    It can be, depending on what it says and your state's rules. ABA Model Rule 7.1 bars false or misleading communications about a lawyer's services, and your state's version of the rules is what controls. If a post talks about your services or results, treat it like advertising and check your state bar's rules.

    Can lawyers post about their cases on LinkedIn?

    Generally not without the client's informed consent. ABA Formal Opinion 480 (2018) says lawyers posting publicly can't reveal information relating to a representation, even if it's in a public court record, unless the client consents or another exception applies. Talk about patterns and general lessons instead, and leave pending matters out.

    Can I call myself a specialist or expert on LinkedIn?

    Be careful. Under ABA Model Rule 7.2(c), a lawyer can't state or imply they're a certified specialist unless an approved organization certified them and the post names it. States handle this differently, so check your bar's rules before using those words in posts or your headline.

    Can I use AI to write LinkedIn posts as a lawyer?

    You can use a tool to draft, but you're responsible for what's posted under your name. Keep confidential client information out of anything you upload, check your firm's AI policy, and review every post. On Mylance Free and Self-Serve plans, nothing publishes until you approve it.