Finding Clients

LinkedIn newsletter

October 1, 2026 · Bradley Jacobs

Start a LinkedIn newsletter if your audience already lives on LinkedIn. When you launch, LinkedIn emails your follower base that you started one. That is the whole point. You are not rebuilding distribution from zero on another site.

When I launched mine, I had about 2,000 subscribers on day one. I still sit around that number after only a handful of issues. The notification did the heavy lifting. The writing did not need to be perfect.

Mylance is a LinkedIn content system that turns what you know and do into LinkedIn posts that sound like you.

What is a LinkedIn newsletter?

It is a recurring long-form series you publish on LinkedIn that people can subscribe to. Each new issue can notify subscribers. Regular posts fight the feed. A newsletter gives you a second channel sitting on top of the same network.

I treat it as the long version of what I already know and do. Not a separate brand. Not a side hustle. Same voice, more room.

Should I do a LinkedIn newsletter or Substack?

If your buyers are on LinkedIn, start with a LinkedIn newsletter. People ask me this all the time. Substack is fine later. The problem is distribution. If I launch a Substack, I still have to drive traffic to it. LinkedIn already has your followers.

I do not have a Substack. I have a LinkedIn newsletter. When you start one, LinkedIn emails your entire follower base and tells them you launched. Why would you not create newsletters where your audience already is?

Substack has discovery features. That is real. You are still going to drive traffic to it. Use LinkedIn first when LinkedIn is where the trust already sits.

How do I turn a LinkedIn newsletter into posts?

Write the newsletter, send it, then chop it into about six LinkedIn posts. That is the best practice even if you never touch AI. One deep piece becomes a week of shorter posts that still sound like you.

I do a version of this constantly. Podcast transcripts become a newsletter. Then I format the same transcript into posts. Same source material. Different shapes. Turn the newsletter into posts whether you use Mylance or not.

When I need a topic, I pull recent conversations and pick something people already asked about. One concrete workflow: look at the last 15 call transcripts and pull a relevant topic. That beats staring at a blank page and inventing AI slop.

Where should the LinkedIn newsletter live on my profile?

Put it in Featured. I keep my LinkedIn newsletter and the Mylance homepage there so someone who lands on my profile after a post has a clear next step. Featured links are your friend when content is doing its job.

Your profile is a landing page. Over one 90-day stretch I had 3,166 profile views. That traffic only helps if the page answers who you help and how to go deeper. A newsletter signup is one of those on-ramps, next to a call link or a useful resource.

Keep the newsletter itself value add, value add, value add. Soft CTA at the bottom is fine. Hard pitch in every paragraph is not.

How often should I publish a LinkedIn newsletter?

Pick a cadence you can keep. Weekly is nice. Biweekly is fine. Monthly still works if each issue is real. I launched hard, got the subscriber spike, and then published only a few issues while still keeping the list. Done is better than perfect. An empty promise cadence is worse than a slower one you actually ship.

Also keep posting in the feed. I have about 26,000 followers and there is no way they see every post. The newsletter is a notification layer. Regular posts still feed curiosity and send people back to the profile.

How to start a LinkedIn newsletter today

Do this in one sitting. Do not wait for a perfect brand system.

1. Create the newsletter from your profile and name it for a clear niche plus outcome.
2. Publish issue one from something you already said on a call, podcast, or note. Skip inventing from scratch.
3. Let the launch notification hit your followers. Do not overthink the invite copy.
4. Chop that same issue into about six feed posts over the next week or two.
5. Pin the newsletter in Featured next to a call link or resource so profile visitors can subscribe.

FAQ

Do I need a big following first?

No. You need an audience that already trusts you somewhere on LinkedIn. The launch email goes to people who already follow you. That is the advantage.

Will LinkedIn give me subscriber emails?

No. You do not own the list the way you would on Substack or Beehiiv. Treat the LinkedIn newsletter as distribution and trust, then offer a next step you do own if that matters later.

Can I sell in the newsletter?

Keep the body useful. Soft CTA at the bottom. Value first. If every issue is a pitch, people unsubscribe in their head even if they stay on the list.

What if I already post every week?

Even better. The newsletter is not a different personality. It is the long cut of the same thinking, then chopped back into posts.

Bottom line

Launch the LinkedIn newsletter where your followers already are. Let the day-one notification work. Write from real conversations. Chop each issue into posts. Pin it in Featured. Ship the first issue before you design the perfect system.

Author: Bradley Jacobs. Published October 1, 2026. Updated October 1, 2026.