Finding Clients

LinkedIn featured section

September 30, 2026 · Bradley Jacobs

Use your LinkedIn featured section as the CTA shelf on your profile landing page. Pin multiple ways to get in touch, start with a Calendly (or better lead magnet if you have one), and stop leaving Featured empty while your posts drive people to a dead end.

Your content's job is to get people to your profile. Over one 90-day stretch I had 3,166 profile views. That traffic only helps if the page they land on tells them what I do, who I help, and how to get in touch. Featured links are where that last part lives.

Mylance is a LinkedIn content system that turns what you know and do into LinkedIn posts that sound like you.

What is the LinkedIn featured section for?

It is the shelf under your About where visitors who already care can take a next step without hunting. Someone reads a post, clicks your name, skims the headline and bio, then looks for a way to act. That is Featured.

I treat my profile like a landing page for who I am. Not a dusty resume. Not a company brochure. A simple page that answers: who am I, who do I help, and how do you get in touch.

When people go to your profile after content, there should be some sort of call to action. You need a way for them to get in touch with you. So this is where your featured links are really going to be your friend.

What should I put in my LinkedIn featured section?

I recommend having multiple featured links. Multiple different ways for someone to get in touch with you, not one lonely pin that looks like an afterthought.

At a minimum, throw in a Calendly. If you have a better lead magnet, use that. The bar is simple: a clear next step for a warm visitor.

A practical mix that works for business owners:

• A book-a-call link (Calendly or whatever you use)
• One useful resource (checklist, short guide, newsletter signup)
• One proof piece (case study, strong post, talk, or site page that shows how you think)

Do not pin random company blurbs or old posts that do not help a buyer decide. Featured is scarce space. Use it.

How does Featured fit with the rest of your profile?

Featured only works if the top of the profile does its job first. In workshops I walk people through five things: a clear and friendly-looking picture, a clear headline (niche, value, who you serve), bullets of outcome-driven accomplishments in your bio (not a time to be modest), one human line so you sound like a person, and easy CTAs to get in touch.

That last one is Featured. I say "hey, I'm Bradley, this is what I do" the way I would in a coffee shop, then I let the content do the work. When someone lands on the profile, Featured should finish the conversation.

Also make sure whatever you link to works on a phone. If it's not mobile-optimized these days, you're in trouble.

Why empty Featured wastes good content

Specific posts drive curiosity. My best one started with Uber and Lyft launching in the same market. I was on the Raleigh launch team. Fast forward six months, Uber had 90% market share. That post did about 700,000 impressions and 22 inbound. The close was not even a hard CTA. It just said it taught me a lesson.

People still went to the profile. If Featured is blank, you asked them to trust you in public and then offered no private next step. That is the opposite of done > perfect. Ship the links.

And skip AI slop on the pin titles too. "Download our comprehensive resource" is noise. Say what it is and who it helps.

How to set up your LinkedIn featured section today

Do this in one sitting. Fifteen minutes is enough.

1. Open your profile on desktop and add the Featured section if it is missing.
2. Pin your book-a-call link first.
3. Add one resource and one proof piece so you have multiple ways in.
4. Write plain titles. Niche + outcome. No buzzwords.
5. Open each link on your phone. Fix anything that breaks.
6. Keep posting at least three times a week so people keep landing here.

FAQ

How many items should I feature?

More than one. I recommend multiple featured links so different visitors have different on-ramps without you writing a custom pitch each time.

Is Calendly enough?

Yes as a minimum. If you have a better lead magnet, use that too. The goal is an easy CTA to get in touch.

Should I feature my company page?

Usually no as the main pin. Your personal profile is the landing page. Feature assets that help a buyer understand you and take a next step.

Does Featured matter if my posts already get engagement?

Yes. Engagement without a next step is applause. Profile views without Featured is a landing page with no button.

Bottom line

Treat Featured like the CTA block on a landing page. Multiple links. Calendly at minimum. Plain titles. Mobile that works. Then keep shipping specific first-person posts so people keep showing up.

Author: Bradley Jacobs. Published September 30, 2026. Updated September 30, 2026.