What are people like you posting that actually works?
We sift through thousands of LinkedIn posts to find founders and consultants sharing useful expertise and getting people talking. Each week, we pick three that outperform the baseline by a wide margin to find what’s working on LinkedIn.
Picked each week by Bradley Jacobs, founder of Mylance.
Inside edition 06
3 Nov 2026Explain what someone is really hiring you for
Aisha Victoria Deeb · 4,748 followers
- vs. baseline
- 72.5×
- reactions
- 1,454
- comments
- 133
Approximate comparison with our working benchmark of roughly 0.5%, using reactions plus twice comments divided by followers. Counts are recorded snapshots from 23 Sep 2026.
Our take
Aisha argues that a copywriter does not need prior experience in every client’s industry. She describes the work of interviewing a team, reading customer reviews and studying competitors. Her distinction is between already knowing a subject and knowing how to research it and communicate it.
Also in this edition: Jasmine Parasram on needing her own pricing advice, and Lionel Tan on the shortcut behind a hardware failure.
The opening of the post, as it appears on LinkedIn. Read the full post on LinkedIn