Bradley Jacobs

Uber and Lyft launched in Raleigh within hours of each other.

Lyft covered the entire Triangle. We focused on a much smaller area and one metric: five-minute ETAs.

Six months later, Uber had 90% market share.

I learned the same lesson again launching Uber Eats Miami.

Everyone wanted a huge launch event. Miami is flashy. There was talk of celebrities, the mayor, all of it.

But we still didn't have enough restaurants or couriers.

So I cut the distraction and focused on getting the marketplace working.

We launched with 1,003 orders on day one, the biggest Uber Eats launch at the time.

There are always 100 things you could work on. Usually only a few really matter.

When I left Uber, I sent 12 messages looking for part-time work.

Eleven went nowhere.

One company was launching a food delivery marketplace. I'd already launched Uber Eats in Miami and Milan.

I wasn't selling myself as a generic operations consultant.

It was much simpler:

You're trying to do something I've already done twice. I can help you avoid a lot of expensive mistakes.

That became my first fractional engagement, roughly $25K a month for about 25 hours a week.

That was when I realized how valuable specific experience could be.

Later, another company came to me with a $5K project budget.

I thought they were asking for the wrong thing.

So instead of taking the $5K, I proposed the work I believed would actually solve the problem.

$21.3K.

They said yes.

I already had all the Uber experience before I started posting on LinkedIn.

LinkedIn made it visible.

I started sharing things I'd actually done, what I'd learned, what went wrong, and what I was learning building my consulting business.

And people started coming to me.

An old manager I hadn't spoken to in years saw I was consulting and brought me a $20K project.

Companies I'd never worked with saw my Uber stories and hired me because I'd already done what they were trying to do.

Other consultants started following me, asking questions, and referring work.

Eventually those conversations became Mylance.

Six years later, I've grown to 26K+ followers, and LinkedIn has become Mylance's primary marketing channel.

The best content isn't:

"Look how smart I am."

It's:

Here's what happened.

Here's what I learned.

Maybe it'll help you.