Quick answer: business development for your fractional business or boutique agency taken completely off your plate.

We use our home-built system to create a curated lead list to contact, set up campaigns for you, and launch them so you’re doing outreach while you’re sleeping, and you keep your pipeline full.

We have two models: (1) that does the outreach campaigns, and (2) that does outreach campaigns plus content creation on your behalf. Apply for access to see if you qualify for Mylance Scale.

Mylance Scale is for Fractional Executives and Boutique Agencies looking for new clients.
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Our best clients have a unique value to add (we can help you with this, but you should have a decent idea already) and generally know who your ideal customer is.

You excel at servicing your clients but find it frustrating and time-consuming to keep your pipeline full. You're not a B2B sales professional! Many executives struggle with selling themselves and clearly communicating their unique value proposition. We take business development off your hands and help articulate your value to potential clients.

We manually review every profile that applies, and accept only those we think will be set-up for success. Apply to see if you're eligible
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A high-powered, curated marketing engine for your Fractional Business.

By working with us, you're having outreach and content creation completely done for you.

The time you do spend working will be centered around client work, instead of advertising your services and finding new clients.

Totally understand the question, and where it comes from (you want an ROI!) but I’d invite you to approach with a slightly different mindset.

Most lead gen companies promise X number of leads in Y amount of time, and the vast majority of them don’t deliver or even if they hit their numbers, the leads are low quality and not people you actually want to talk to.

They advertise this way because it works to close customers. The problem is, the focus is on the wrong place, and most often customers invest money only to lose it and the lead gen company throws their hands in the air and says “sorry!”

We’re not one of those companies. Think of Mylance Scale as the marketing machine that powers your Fractional Business. We focus on the process, and putting really good “ingredients” into a powerful machine. We focus on nailing your niche, building a highly curated list so when you get calls, these are people you actually want to talk to that are a good fit for your business.

And we focus on strong positioning that’s going to communicate your value, and nail the pain point your customer has. In the end, good inputs result in good outputs.

With Mylance Scale, every day we’re growing your network with decision makers in your ideal customer profile, and we’re creating thought leadership that’s building trust with them. This is something you want to start doing (whether you use us or not!) and keep doing as long as you have your business. It’s the long term mindset that pays off in the end.

As far as metrics you can expect, every customer is different as far as how long the ramp up takes to see conversions. If we nail a niche and stick to it, we can expect results in 1-2 months. If we’re constantly pivoting and changing the target, it can take longer.

Once we ramp up and find positioning that works, our customers are getting 12-15 calls per quarter, which often results in 4-6 proposals and 2-3 new clients.

But I’d invite you to think of Mylance Scale as the marketing machine that powers your business, instead of focusing on the output that most lead gen companies dangle.

To kick off your campaign, we first need a detailed understanding of your ideal customer profile (ICP) and your unique value add (your niche).

We do this by interviewing you, in detail, and pushing you where necessary to get the information we need.

You need to be differentiated in this market, and we make sure you are.

Then, we’ll get to work building the lead list (we do this custom in-house and don’t use tools like Sales Navigator, Apollo, or any others) and drafting copy.

We schedule a 45-minute discussion with you where we’ll record your thought leadership content for the month.

We’ll send over your messaging and all thought leadership content for your feedback, and once we’re all set, we’ll launch your campaign!

From there, we’ll actively review your results, report out how it’s going, and meet with you to receive feedback and align on any iterations we want to make. We continue to work with you as a partner along this journey!

We use five main criteria to determine a "good" lead

The 5 criteria are:

1. Matches your niche
       • As a starting point, we determine whether the company matches your criteria from a size, stage, industry, founded date, etc. Everything starts with the question "Is the company a good fit for your expertise?"

2. Likely to have the budget
      • To get that next contract, the client has to be willing to pay you. We look at their revenue, growth, funding, and hiring budget.

3. Are there business functional gaps
       • If you're a Fractional COO, you're probably not going to join a company that has a COO already. We look at gaps in their team and surface leads that have the right gap for your function.

4. Are they consultant friendly
       • Have they hired part-time workers in the past? Do they currently contract with any? We use this criteria to determine how "consultant-friendly" they are

5. Warm connections from your network
       • You share your LinkedIn network, and then we enrich those to find the best contacts to reach out to. We also use the entire Mylance community (over 2,000 people) to find intro paths to companies that match your niche

We have access to nearly every company and individual on the web. Thus we can use publicly available data to determine the lead score, and surface those that are best for you.

Yes! When our customers close new clients, they close contracts worth $8k - $20k / month. So at $1,000 or $1,500 /mo, closing even one client per quarter is incredibly ROI positive.

Yes! You better.

We require a 3-month commitment up front. After that, it's month to month, and of course you can cancel. Just reach out to us and we'll end your subscription.

You're skeptical. We get it. There are tons of lead generation companies out there promising insane results. We don't play their game. We've been fractional executives. We know what you need. And we built a tool to serve exactly this need.

We use it ourselves. And when used right, it works. We don't lock you into a long contract. We aren't trying to pull one over on you. We're helping you build a sustainable business and we want you as a customer forever.

This is one of the most common mistakes we see: business owners stop doing outbound business development when their plate is full.

You do not want to stop doing BD, lose a client or two, and then start it back up when you're in dire need. You want to keep the sales pipeline going even when your plate is full.

What we can do is change the messaging towards more networking and relationship building, and reduce the volume.

Every user gets a custom list that uniquely fits their niche, skillset, and expertise. With very narrow niches for each customer, we rarely see overlap between lists.

This is a highly curated list based on a proprietary algorithm and finds the best leads for your niche, and clients that are well positioned to hire you. Nothing about this list is generic.

We take great care to ensure that all data points in our lists are verified and publicly available.

We collect the data and cross-check it against a variety of reliable sources, including SEC filings, major news outlets, established funding platforms, social media networks, and niche blogs. Our team also uses human intuition to ensure that the information we include is accurate and relevant.

For our clients, this means that every data point and email address in our lists is trustworthy and legally obtained. We are committed to ethical data collection practices and will never engage in any illegal activities such as database hacking or data leaks.

Additionally, if you ever need to know the source of a specific data point, we are happy to disclose it to you.