The Two Marketing Channels That Built My Seven-Figure Business (In Under an Hour Per Week)

Let me guess: you're drowning in marketing advice.

One guru swears by SEO. Another insists you need to run Meta ads. Your colleague built their entire pipeline through partnerships. That guy on LinkedIn won't shut up about his YouTube channel. And meanwhile, you're sitting there wondering what the hell you should actually be doing to fill your pipeline.

Here's the truth that nobody wants to admit: there are a million ways to grow your business. And that's the problem.

I've spent years trying different strategies, wasting money on ads that flopped, investing in partnerships that went nowhere, and generally getting distracted by every shiny new marketing tactic that promised to be "the one." But through all that trial and error, I've finally cracked the code on what actually works.

And the best part? It takes me less than an hour per week.

The Problem With Marketing: Too Many Options, Too Little Focus

Every business expert you talk to has a different answer. And they're not wrong - that's what makes this so frustrating. You genuinely could build an entire business on SEO, or partnerships, or a podcast, or LinkedIn, or whatever else catches your fancy.

But here's what I've learned the hard way: the lack of focus will kill your momentum faster than a bad strategy ever could.

I've forced myself to say no to literally everything else and narrow in on just two channels. This discipline has been the hardest part of building my business, but it's also been the most transformative.

The Content Pyramid: One Pillar, Infinite Distribution

Picture a pyramid in your mind. At the very top sits one thing: my podcast.

This podcast is my single main content source. Every week, I record either a 15-minute solo episode or a 35-45 minute interview with a guest. That's it. One recording session.

But here's where the magic happens: from that one piece of content, I create everything else.

I take the transcript and turn it into:

• A blog post for SEO
• A newsletter for my email list
• Multiple LinkedIn posts
• Tweets for X

The video episodes get chopped into shorter clips that go across LinkedIn, Instagram, X, and YouTube Shorts.

Suddenly, I'm everywhere online, but I'm not reinventing the wheel every single time. One major content source at the top, distributed across every platform that matters. It's efficient, scalable, and it actually works.

Channel #1: Your Podcast as a Content Engine

The podcast serves as my primary marketing channel, but not just because it lives on Spotify and Apple Podcasts. It's because it creates this entire ecosystem of content that feeds every other channel.

But here's what makes this strategy truly powerful: I'm not just creating random content. Every episode is strategically designed to address the exact pain points my ideal clients are facing. Whether it's attracting high-value clients, building sustainable systems, or scaling without burning out - the content always connects back to what keeps fractional executives up at night.

And I don't have to be perfect. This podcast has no fancy intro music, no elaborate production, no ads. When I launched, I literally used an AI-generated graphic and just started recording. Because perfect is the enemy of done, and done is what actually builds your business.

Channel #2: LinkedIn for Direct Connection

The second channel I focus on is LinkedIn. And I'm not just repurposing podcast transcripts here (though that's part of it).

I'm also creating original LinkedIn content that hits on specific pain points of my ideal customer. This is where tools like the one we built at Mylance come in - it helps identify what content will actually resonate and maintains my voice consistently.

The key is showing up consistently, adding value consistently, and building trust consistently. That's it. No tricks, no hacks, just genuine value delivered in a way that resonates with people who need what you offer.

The Game-Changer: Strategic Guest Selection

Here's where things get really interesting. Having a podcast is great, but the real leverage comes from who you invite on it.

I look for guests who check four boxes:

1. They add tremendous value to my audience
2. They're genuine experts in their field
3. They already have a following
4. They have a complementary service or product to mine

When you nail this, everything multiplies. They distribute the episode to their audience. Sometimes we do affiliate deals. Sometimes they have their own podcast and invite me on as a guest. What started as content suddenly becomes partnerships, affiliates, speaking opportunities, and even potential clients.

But here's the hard part: you have to be willing to ask. I mean really ask - the biggest names, the most intimidating experts, the people you think are "too big" for your podcast.

Overcoming Your Imposter Syndrome (Because You Have To)

I'll be honest: there's a part of me that wonders if I'm "big enough" to get certain guests on my show. Those thoughts don't serve me at all.

So I play out the worst-case scenario: they ignore me, they say no, or - in the absolute worst case - they mock me for even asking. Could I handle that? Absolutely. Would it feel good? No. But I'd process it and move on to the next person.

What's the alternative? Never asking? That's a guaranteed no. At least by asking, there's a chance of a yes.

Execution is Everything

The strategies are one thing, but execution is what separates success from spinning your wheels.

You need to nail a few critical elements:

• Know your customer and their pain points intimately. Everything flows from this.
• Maintain quality without perfectionism. The clips you cut need to be good, but they don't need to be Oscar-worthy.
• Find someone to support you. I have an amazing producer who holds me accountable and handles the technical execution. There's no way I could do this without him.
• Use the right tools. I use Podmatch ($6/month) to find guests and various AI tools to help draft blog posts and LinkedIn content from transcripts.

The goal is to maximize output for minimum effort while maintaining quality that adds real value.

Your Next Steps: Start Simple

If you take nothing else from this, take this: start with LinkedIn. It's the lowest hanging fruit. Show up a few times per week with content that addresses your ideal client's pain points. That alone will start moving the needle.

If you want to add the podcast layer (and I highly recommend it), don't overcomplicate it. You don't need fancy equipment or elaborate production. You just need to start recording valuable content and find someone to help you distribute it.

The worst thing you can do is nothing. The second worst thing? Trying to do everything. Pick these two channels, commit to them, and watch what happens when you finally focus.

Mylance

‍This value-added article was written by Mylance. Mylance takes your marketing completely off your hands. We build the marketing machine that your Fractional Business needs, but you don't have time to run. So it operates daily, growing your brand, completely done for you.Instead of dangling numbers in front of you, our approach focuses on precise and thoughtful input: targeted outreach to the right decision makers, compelling messaging that resonates, and content creation that establishes trust and legitimacy.To apply for access, submit an application and we'll evaluate your fit for the service. If you’re not ready for lead generation, we also have a free, vetted community for top fractional talent that includes workshops, a rates database, networking, and a lot of free resources to support your fractional business.