The Mylance Content Strategy That You Can Replicate In <1 Hour Per Week

If you're a fractional executive trying to build your personal brand, you've likely faced this dilemma: You know content is crucial for attracting clients, but creating original material for multiple platforms feels impossible alongside client work.

I'm about to share the exact content strategy we use at Mylance - a system that allows us to publish consistently across seven platforms while spending less than $1,000 monthly and requiring just 45 minutes of my personal time each week.

This isn't theoretical. We've refined this approach over years, and I'm pulling back the curtain on our entire process.

The Content Pyramid: One Source, Multiple Destinations

Think of our content strategy as a pyramid. At the top sits one piece of original content - our podcast. Everything else flows from this single source:

• Newsletter
• Blog
• Daily LinkedIn posts
• Twitter/X posts (multiple daily)
• YouTube shorts
• Instagram reels
• Platform-specific video clips

Sound complicated? It's not. The key is creating a system where one piece of content efficiently transforms into multiple formats with minimal manual intervention.

Let me break down exactly how we do it.

Starting Point: The Podcast

Our "Six Figure Secrets for Fractional Experts" podcast serves as our content foundation. We publish weekly, alternating between:

1. Solo audio episodes where I share specific strategies
2. Video interviews with guests who offer valuable insights for fractional executives

For solo episodes, I simply decide on a topic that addresses common challenges fractional executives face. For interviews, I carefully select guests who can provide expertise in:

• Sales strategies
• Mindset coaching
• Business development
• Agency building
• CEO perspectives on working with fractional talent

Finding quality guests is surprisingly easy. We use PodMatch.com ($6/month), which connects podcasters with potential guests. It works like a dating app - they suggest matches, and you swipe yes or no. Many guests also reach out directly through the platform.

We occasionally supplement this with targeted outreach to specific experts we want to feature.

The Production Process

Once recorded, here's how we transform one podcast into multiple content pieces:

Step 1: Podcast Production

We send the raw audio/video to our podcast editor, who handles all technical elements. Our approach is intentionally simple - no fancy intros, music beds, or elaborate production. We focus on delivering value through content, not production values.

Cost: Under $500/month for podcast production

Step 2: Transcript to Written Content

From the podcast transcript, we create:

• Blog post: We use Claude AI (which I find writes better than ChatGPT for our purposes). I trained it on my previously written blogs to capture my conversational style. The AI transforms the transcript into a well-structured blog post, which we then edit for quality.
  
  
• Newsletter: We adapt the blog content into our newsletter, typically including about one-third of the blog with a link to read more. We add product updates and current offers as needed.
  
  
• LinkedIn posts: Using another Claude project, we generate 5+ LinkedIn posts in various formats and lengths based on the transcript. These focus on key insights from the episode.
  
  
• Twitter/X content: We break down the LinkedIn posts into shorter snippets for Twitter, posting three times daily.
  
  

Step 3: Video Content

For video episodes, our podcast producer creates:

• YouTube channel uploads of the full interview
• YouTube shorts (60-90 second clips of key moments)
• Instagram reels (same clips reformatted)
• Twitter/X video clips
• LinkedIn video posts

The producer handles captioning and writes descriptions based on guidelines we've established.

The Team and Tools

This entire system requires remarkably few resources:

• Podcast editor/producer: Handles audio editing, video production, clip creation (~$500/month)
• Assistant: Manages blog uploading, newsletter creation, and social scheduling (~$150/month for content work)
• Tools: PodMatch ($6/month), Riverside.fm ($25/month), Airtable (free tier)

Total monthly cost: Under $700

My personal time investment: ~45 minutes weekly

Automation: The Secret Ingredient

What truly makes this system efficient is automation. We use Airtable as our content hub, connected to Zapier for automated workflows.

Here's the magic: When I enter a new podcast title in Airtable and click a trigger, it automatically:

1. Creates a Google Drive folder with the podcast title
2. Generates blank Google Docs for the transcript, summary, blog draft, finalized blog, and LinkedIn posts
3. Updates our content calendar
4. Triggers task assignments to team members

This automation eliminates administrative friction that would otherwise cause delays or inconsistency.

The Hidden Benefit: Relationship Building

Beyond content creation, there's another powerful reason to center your strategy around a podcast: relationship building.

Every guest interview is an opportunity to connect with someone valuable to your business. These relationships have evolved into partnerships, referral sources, and even direct clients.

If you're strategic about guest selection, interviewing potential clients or referral sources, your podcast essentially becomes a sales channel. Interview one potential client weekly, and you're having 4-5 sales conversations monthly while simultaneously creating content.

How to Implement This Approach for Your Business

If you're a fractional executive looking to adapt this strategy, here's how to start:

1. Choose your content foundation. A podcast works well, but you could also use live video sessions, written interviews, or another format that suits your strengths.
   
   
2. Start simple. Begin with just two platforms—perhaps the foundation piece plus LinkedIn. Add more channels as your system matures.
   
   
3. Invest in the right support. A good podcast editor or content assistant is worth their weight in gold. These roles are surprisingly affordable on platforms like Upwork.
   
   
4. Build automation gradually. Start with manual processes, then identify repetitive tasks that could be automated.
   
   
5. Be strategic about topics and guests. Every piece of content should serve dual purposes: providing value to your audience while positioning you as an expert.
   
   
6. Embrace consistency over perfection. Our podcast isn't flashy, but it's consistent. That consistency builds audience trust more effectively than occasional brilliance.
   
   

The Real ROI: Visibility and Credibility

While this system requires some investment, the return comes in the form of consistent visibility in your target market. When potential clients see you regularly sharing valuable insights across multiple platforms, you build credibility that cold outreach alone cannot achieve.

This approach creates a foundation of trust before you ever speak directly with prospects. By the time they reach out, they already know your philosophy, approach, and expertise - dramatically shortening the sales cycle.

The Bottom Line

Creating content doesn't have to be overwhelming or time-consuming. With a strategic approach that starts with one foundational piece and leverages smart tools and assistance, you can maintain a presence across multiple platforms with minimal personal time investment.

Remember, the goal isn't perfection - it's consistent visibility that positions you as a trusted expert in your field. This system delivers exactly that, while leaving you free to focus on what matters most: serving your clients.

Mylance

‍This value-added article was written by Mylance. Mylance takes your marketing completely off your hands. We build the marketing machine that your Fractional Business needs, but you don't have time to run. So it operates daily, growing your brand, completely done for you.Instead of dangling numbers in front of you, our approach focuses on precise and thoughtful input: targeted outreach to the right decision makers, compelling messaging that resonates, and content creation that establishes trust and legitimacy.To apply for access, submit an application and we'll evaluate your fit for the service. If you’re not ready for lead generation, we also have a free, vetted community for top fractional talent that includes workshops, a rates database, networking, and a lot of free resources to support your fractional business.