Katharina Mueller

I specialise in leading strategies to help start-ups & brands achieve scale

Some people dream it - I do it.

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Available 10hrs/week

Berlin, Germany

8 years experience


CMO of Yibber

management consulting

Early-stage support for Flink, Europe's fastest-growing unicorn with $850m+ funding

social entrepreneurship

Mentor at Clinton Foundation


Most promising German start-up in mobility


Founder & CEO of Power of World Women

CMO & Consultant

CMO & Consultant
Some people dream it, I do it. - “If I had to describe Katharina with one word, it would be Powerhouse.”
I'm a strong believer that one can empower themselves - all that's needed is a little guidance, support, and the right tools. Hence, I’m on a mission to combine women self-empowerment, entrepreneurship, and tech. I work in Marketing Strategy and start-ups. Additionally, I voluntarily engage as a mentor and Board Member in NGOs, all focusing on young women and changemakers. 

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My specialties & skills

Top areas of expertise and tools used to accomplish projects.
marketing strategy
content strategy
brand strategy
social media marketing
digital marketing
brand positioning & messaging strategy
budget planning
customer acquisition strategy
customer retention strategy
go-to-market strategy
growth strategy
offline marketing
social media marketing
marketing management

My professional experience

Past companies and roles where I’ve gained experience.



To empower users to be their most authentic selves and share their voices.

Are you wondering why I left? Find the answer here: shorturl.at/hkvKM
Womentech Network
Womentech Network

Speaker & Womentech Ambassador


Mountain View, California, United States

To unite 100,000 women in tech and to inspire them to create their dream lives. 

WomenTech Network​ is a ​community that promotes ​gender diversity in tech and connects talented and skilled professionals with top companies and leading startups that value diversity, inclusion and strive to create a culture of belonging. 



* sensit allows you to experience and journalise the five senses: what you see, hear, smell, taste, touch. Make sense of your journey, increase your mental well-being and health. * Achievements (together with my team members from New Zealand, USA and Nigeria/Sweden) include: * at the Beta Pitch in Sweden, we finished the Science Park Accelerator Program with the Best Pitch Award * beta testing our app on TestFlight * securing a few collaborations and partnerships * 1000+ downloads on our podcast
Power of World Women

Founder & Team Lead


To support women change-makers in maximizing the impact within their communities and closing the gap with politicians.

POWW (Power of World Women) is a women-led project that fosters women empowerment, educates, inspires, and amplifies the voices of women unknown outside their communities.

Senior Business Development Manager


To challenge the status quo and set early foundations in Europe’s fastest-growing unicorn.

High quality and organic groceries, delivered to your door in 10 minutes.

Following the 9-figure funding rounds, Flink is the fastest-growing unicorn in Europe. I was among the first team members and supported with Business Development, Social Media Marketing, Front-end Development and I set-up the Recruiting Process for all Riders and Pickers.

Manager International Event Marketing


Hamburg, Germany




Hamburg, Germany

* One of two selected candidates out of 180 applicants. * Managed numerous projects while rotating through all departments of the manufacturer of exclusive products, with focus on product development, change management and marketing. * General insights into the following departments: * HR & Organisation: Human Resources Management, Human Resources Personnel Development, International IT * Marketing: International Marketing, Category Management * Operations: Production, Customer Service, Purchasing, Supply Chain, Logistics * Finance: Controlling, Accounting * Sales: Retail, Travel Retail, E-Commerce, Sales at the boutiques * Focus departments: * International Travel Retail * Category Management Writing Instruments * Visual Merchandising * Event Management & Trade Marketing * Human Resources

Marketing Intern, Hong Kong and Macau


Bellevue, Geneva, Switzerland

* Local Marketing for Hong Kong and Macau (Montblanc, Richemont Asia Pacific Ltd.): * Support with Retail Activation Planning and execution * Planning of events, liaising with external parties, reviewing the implementation at the PoS, day-to-day Marketing * Understanding of operational Marketing as a Sales support function
United Nations
United Nations

Board of Auditors Intern


New York, New York, United States

* The United Nations Board of Auditors (the Board) comprises of the Auditor-Generals of India, Germany and Chile who are mandated to conduct audits of the United Nations and its funds and programmes. * My main responsibilities include: * Analyse reporting standards related to Sustainable Development Goals (SGDs) * Assist in organising the annual session of the Board of Auditors * Perform ad-hoc tasks related to audits of the United Nations, its Funds and Programmes * Additionally, support the UNDP Auditing team to conduct field visit proposals and to finalise reports

Marketing and Public Relations Manager


* NautilusLog - The digital logbook for shipping. The event-based app for tracking, reporting, and collaboration between “ship & shore”. * My tasks include: * Support of Marketing, Business Development, App improvement * Representing the startup at International fairs, such as VivaTechnology - the world's rendezvous for startups & leaders * Gaining experience and insights into Entrepreneurship, (Mobile) Technology, Business Development * The startup is supported by Digital Hub Logistics Hamburg, IFB innovations starter, maritimes cluster norddeutschland and others. It's innovative business idea has won several awards, such as Hamburg Innovation Awards, Pitch Blue, Digital Logistics Award. * http://www.nautiluslog.com/en/#page-top

What others say about me


William Careri


Working with Katharina has been one of the highlights of my career thus far. She is one of the most genuine and forward-thinking leaders I have worked with and it's difficult to imagine her in a position where she wouldn't be able to thrive. She knows how to build teams, get the most out of them while always keeping her eye on the end-goal. I can't recommend Katharina enough for someone looking to grow their business both strategically and in culture.

Charles McClymont


If I had to describe Katharina in one word, it would be "Powerhouse".

Open to

project based

remote work

open to travel

expert calls

company advisor

monthly retainers

I generally only work on projects with budgets of at least $500.00 per week and at least a $2,000.00 overall project budget.

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