Mike Mitchell
Product Coach


Winston-Salem, NC, USA
31 years experience
Establishing product strategy, modern product management practices, and product teams optimized for growth.
Establishing product strategy, modern product management practices, and product teams optimized for growth.
Working with pre-growth B2B SaaS startups who want to build a high-functioning product team.
Working with pre-growth B2B SaaS startups who want to build a high-functioning product team.
Product Coach

Product Coach
Mike has spent over 30 years in enterprise technology as an engineer, product leader, consultant and advisor. He holds a degree from M.I.T. in Computer Science and Engineering.
He has been working as a Product Coach for the past 6 years through his firm, Trigr Innovation, and occasionally as a fractional CPO.
Mike also volunteers for organizations promoting entrepreneurship and STEM education throughout North Carolina.
He has been working as a Product Coach for the past 6 years through his firm, Trigr Innovation, and occasionally as a fractional CPO.
Mike also volunteers for organizations promoting entrepreneurship and STEM education throughout North Carolina.
My Services
Over a 30+ year career, Mike has worked through many diverse scenarios at companies of many sizes and cultures, which brings confidence and a toolkit of potential approaches to each new client project.
Today, he's focused on helping early-stage companies with the foundational steps needed to establish a modern Product Management function.
Today, he's focused on helping early-stage companies with the foundational steps needed to establish a modern Product Management function.
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Once a product is in the market and gaining traction, deciding what to do next gets tricky. Often there is no structure or methodology for defining what should go on the roadmap, nor an owner of that process. Sometimes, even a dedicated product manager on the team won’t have experience thinking about the big picture.
Here is where product strategy becomes essential. I can help you fine tune your product vision and develop strategic processes to guide your team in delivering the most value.
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When founders need to shift focus to activities like fundraising and selling, that's a sign that it might be time to establish a formal product team. Strategy is one part of this, but you also need the right team structure, modern discovery, design and development processes, the right tooling to help with transparency and automation, and the right people to execute on everything.
I can help establish foundational processes to stay agile, set clear priorities, and hire the right product team.
I can help establish foundational processes to stay agile, set clear priorities, and hire the right product team.
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Sometimes a team is working well at its current size and velocity, but current structure and processes would not support horizontal scaling. If expanding the product portfolio or scaling the customer base seem like a challenge, I can help.
I can evaluate teams and make recommendations on the right structural, personnel and process changes to increase the velocity of value being delivered to customers, and ensure that multiple product teams can work together to support a cohesive strategy.
Project Portfolio
Diversified Professional Experience
Some of the roles in which I've served throughout my career.
Open to
remote work
open to travel
expert calls
company advisor
monthly retainers
collaborations
project based
I generally only work on projects with budgets of at least $500.00 per week and at least a $5,000.00 overall project budget.