Shaun Gold, also known as "the nightlife Ninja," is an out-of-the-box brand marketer and event accelerator, recognized for his non-traditional strategies to promote and enhance nightlife, superstar performances, media events, and luxury product launches. In addition to being an author of four books including the #1 Amazon Best Sellers, “Promoter Mind Hustler Heart,” and "Better Be U," Gold is recognized for his expertise in creating value and cross-pollination through the cultural drift of the new connection economy. Sought-after by successful startups and established brands for his entrepreneurial edge and compelling ideas on how businesses should reach their target audiences, Gold's knowledge tool kit cuts through conventional wisdom to identify and integrate approaches that help define brand positioning and consumer experiences. He is an invited college lecturer and speaker on the subjects of marketing that matters, millennial behavior, and the changing world of disruptive acceleration. Specialties: Marketing, Social media, Social networking, Stimulating the local economy.