Gabriel Tudela

I'm a Expansion Expert who specializes in growing marketplaces to help early-stage saas start-ups achieve revenue growth

given my previous experience across regions for top-tier companies such as Uber, Bird, and Kavak.

Get in touch

Available 25hrs/week

Mexico City, CDMX, Mexico

7 years experience

launch

Spearheaded the expansion for LatAm @Bird, and co-led the implementation of 4 B2B franchises. Developed a new marketplace model for Lamudi.

operations

Grew Uber Peru (3 markets) 20x in rides, reduced churn by 35%, and increased NPS by +60%. Took Bird GP positive in 3m as their interim MX GM

project management

Spearheaded the driver loyalty program and tips in Latin America through experimentation and product research, generating over 10M$ revenue

revenue operations

Part of the LT responsible for blitzcaling new business units for Kavak (9Bn valuation), generating millions of USD in incremental revenue.

saas

Expansion Expert / Ex-Founder

Expansion Expert / Ex-Founder
On a personal note, I love sports: Surfing, boxing, and doing yoga. On my free time, you'll probably catch me learning new skills, reading, and salsa-dancing.

I founded my first startup when I was 20 to help local entertainment businesses increase their revenue and reduce costs. After then I've been involved in at least 4 projects...quite a geek when it comes to building. Nowadays, I'm focused on helping founders build great businesses and taking a stint on a B2B SaaS product.

Past Experience
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My Services

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Soft-Landing in Mexico
+
B2B Ideal Customer Profile Definition
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Marketplace Management
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Hiring

Skills & Tools

Top areas of expertise and tools used to accomplish projects.
business analysis
launching new markets
business strategy
team building
strategy & planning
organizational design & effectiveness
operations
interim executives

Diversified professional experience

Past companies and roles where I’ve gained experience.
Kavak
Kavak

Global Director, Marketplace

2021-2021

Lamudi
Lamudi

VP, Affiliates

2020-2021

Mexico

Bird
Bird

Global Laucher / Interim GM Mexico / Platform Manager

2019-2020

Santa Monica, California, United States

Uber
Uber

Ops Manager / Regional Manager LatAm

2016-2019

Mexico

Hear from past colleagues

Andrés González-Olaechea

Andrés González-Olaechea

Co-CEO, Founder

As we planned our expansion strategy to Mexico, our most relevant launch across LatAm, we knew an expert on the ground would help us accelerate its success. I came across Gabriel’s profile and we agreed to work together for 4 months where he swiftly ran everything from the initial entity set-up, opening a bank account, first hires, initial partnerships, and local product adjustments. I can’t recommend working with him enough, especially when trying to soft-land into the Mexican market.
Carlos Lau

Carlos Lau

Founder, CEO

Gabriel was instrumental in the definition of our Enterprise ICP (Ideal Customer Profile) @Kurios. As an early YC and VC-backed company striving to expand across LatAm, I'm confident this will be a fundamental resource for our sales leaders to prioritize efforts and go for the accounts with a higher likelihood of closing. This is the second time I've worked with him, and can't wait for him to add more value over the months. Don't blink twice if you have the chance for him to help out. 
Fernando Langschwager

Fernando Langschwager

CEO

I'd strongly recommend Gabriel's work. Before we started working together, we didn't have a clear understanding of who our high-value customers were and how to keep looking for similar profiles out in the market. Now I can safely say that my sales team is targeting customers for which the Wally POS solution makes the most sense and we're already reaping the benefits of the increase in conversion..
Galen Carroll

Galen Carroll

Strategy Manager

As an expansion expert, Gabriel was key in helping our strategy team at Doordash validate hypotheses when deciding to enter the Latin American market, ultimately helping us take the leap in an informed manner. I’d highly recommend him for any engagement, plus working with him is a breeze! Thanks for everything.


Malcolm Collins

Malcolm Collins

CEO

I had the chance to mentor Gabriel for about a year now. He’s not your average persona, so if you’re looking for the classic “do what you’re told” guy, look elsewhere. His problem-solving, independence, and communication skills impressed me from the start and are of value to any company looking for self-starters and independent thinkers. Having gone to Stanford GSB and worked with some of the best VCs and Entrepreneurs from around the world there are few people I would rather put my money behind
Alejandro Botto

Alejandro Botto

Engagement Manager

I had the chance of getting to know Chuco while working at Uber and I can say without a doubt he was one of the greatest assets of the Peru team. His critical thinking, high level of autonomy, and go-getter attitude enabled us to achieve the unthinkable. Since the first day, Chuco was able to pull his own weight and add value to the team. After a few weeks, he was single-handedly driving vital projects like helping shape the way the company thinks about driver engagement.

Project Portfolio

Sales Strategy: Definition of Enterprise ICP for Kurios (YC S21)

Client Kurios (YC S21)

10 hour/week

Sales Strategy: Definition of Enterprise ICP for WallyPOS (NYSE: BAP)

Client Wally POS (NYSE: BAP)

10 hour/week

Interim Executive: Help Launch GoJom in Mexico as Interim GM

Client GoJom (YC W22)

20 hour/week

Interim Executive: Hiring initial team in Mexico for Mottu

Client Mottu

5 hour/week

Helping DoorDash validate hypotheses for LatAm before going in

Client DoorDash.com

4 hour/week

Launched and guided Bird Mexico into profitability in 4 months as their Interim GM

Client Bird.co

40 hour/week

Open to

project based

remote work

open to travel

expert calls

company advisor

monthly retainers

hourly work

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