* Managed demand and brand growth for +$2M/year spend Advertiser and Agency book of business within New England region on Bing hitting an aggressive portfolio of sales goals with 5-15% average growth QoQ * Aligned key product priorities with customer business goals for quarterly adoption of 2-3 new products with optimal spend to sales goal across Search, Shopping, Native, Retargeting, Pilots/Beta's and Microsoft initiatives * Established iterative multivariate testing schedule for each customer, led by consumer decision journey insights * Led C-Suite quarterly business reporting efforts distilling top 3-5 insights, aligned with go-forward action plans * Through concerted efforts, increased sales by 300%+ with Southern New Hampshire University * Managed team of contractors ensuring delivery of high-quality work while enforcing necessary protocols

Established internal and external processes for 10 regionally planned digital media (search/display/social) budgeting, planning, launch, optimization, and testing plans for Safeway/Albertsons - Provided quarterly C-Suite level performance analysis and go-forward planning internally and to external clients - Increased total adoption numbers of mobile loyalty application download program by ~3x over first 60 days

* Leader in managing $20M+/year in omnichannel digital media strategy, planning, testing across clients * Maintained direct line with internal/external C-Suite to share insights quarterly with 25% investment increase * Built optimization analysis that drove 400% order increase at 63% cost-per savings, exceeding TJX goals

Drove strategic account refinements resulting in a 3-year high of query volume and a 33%+ increase in revenue - Analyzed performance and consumer trends to establish media department best practices

* Streamlined strategic goals and performance for numerous B2C and B2B segments for Bank of America * Launched first-of-its-kind local program for 3,000 Merrill Lynch financial advisors and 1,000 branch locations * Drove 25% decrease in cost-per-conversion with 50% ROI increase within a direct-response B2B Merger and Acquisition campaign by focusing strategy around proper device mix * Built and managed Cingular Wireless eCommerce program and lowered cost per acquisition by 75%